Posted on 11/06/2018 at 08:00
Fitfox integrates Wirecard voucher platform for better customer retention
Wirecard, the global innovation leader for digital financial technology, is expanding its partnership with the Fitfox sports experience platform. The wholly-owned subsidiary of German sports retailer SportScheck offers more than 10,000 different sports experiences in over 100 German cities and is now using Wirecard’s voucher solution. Thanks to the innovative platform, Fitfox is integrating a comprehensive customer retention program into its existing system. The Wirecard platform provides coupons, vouchers and gift cards on all digital channels and can also create physical vouchers.
The market for gift cards and vouchers is growing steadily. According to Juniper Research, it is expected that there will be 1.05 billion coupon users worldwide in 2019. This means that the number would have almost doubled since 2014 (560 million users). The voucher platform underscores Wirecard’s investment in this growth market. The platform combines all current voucher formats in a fully digitalized solution and enables Fitfox to make its customer loyalty program available on all channels. These measures can be integrated into existing app ecosystems, provided as a QR code or embedded into the offline user experience in the form of a voucher card. In this way Fitfox reaches customers and prospects at all touchpoints.
“Customer retention measures are particularly successful when they integrate seamlessly with the customer’s user experience,” explains Boris Bongartz, Head of Sales Digital Goods at Wirecard. “We are excited to extend our partnership with Fitfox. Our solution will enable Fitfox to expand its omnichannel customer retention and acquisition strategy and digitize the purchasing and payment process for vouchers and coupons.”
“The flexible sports experience we offer only works thanks to a combination of online bookings and offline experiences,” said Dustin Selke, founder and CEO of Fitfox. “With Wirecard, we are happy to have a partner who understands our needs and offers us a solution that integrates seamlessly into our omnichannel ecosystem. With the Wirecard voucher platform, we can reach existing and new members at all touchpoints and use targeted measures to get them excited about our offering.”
The sports experience platform Fitfox is a wholly-owned subsidiary of the sports platform SportScheck, which in turn operates under the umbrella of the Otto Group. Founded in 2013, the company has been deploying Wirecard's payment acceptance solution for some time now. The implementation of the voucher platform marks another milestone in the cooperation.Download Press Release